“We need more sales!” “Let’s run a campaign!” “Let’s add leads from LinkedIn, AdWords, maybe something at a trade fair?”

You have a team, you have processes, you have tools. The CRM works, reports run automatically, Slack is buzzing, and the calendar is booked to the last minute. And yet:

You know this situation. On paper everything looks great: the reports are on time, the spreadsheet is flawless, the quarterly statements are up to date, and the cost summaries look “fine”. Unfortunately, reality hits without mercy:

At first glance, it sounds harmless. In fact, it sounds good – it suggests stability, consistency and order. Yet behind this sentence lurks the greatest enemy of efficiency and profitability: unreflective action. It is not chaos, lack of competence or crisis that most often causes waste. What costs the most are routinely repeated activities that no one questions any more.

All it takes is for someone on the team to say the word “procedure”, and the reactions are immediate. Some roll their eyes, others sigh, and you can feel the unspoken question hanging in the air: “Really? Another checklist? Another spreadsheet?”

Picture a company that grew dynamically for years, won market share, kept hiring more people, invested in new products, and built a loyal customer base. Then, suddenly… the market shifted. Revenue fell. Costs began to weigh like a stone. This is the moment when the owner faces a critical decision: what now?

How does a company truly grow? Revenue, profit, or something more? Don't fall into the trap of the revenue illusion

Imagine a company that grew dynamically for years, won market share, kept hiring more people, invested in new products, and built a loyal customer base. And then, suddenly… The market changed. Revenue fell. Costs began to weigh like a stone. This is the moment when the owner faces a critical decision: what next?

Running an IT company is a constant struggle for efficiency, better performance and cost optimization. In a world where competition is fierce and margins for error are getting smaller and smaller, it is difficult to find time for major revolutions. The question arises: how to improve a company’s performance without risky and costly changes? The answer may lie in a marginal gains strategy – an approach that achieves better results through systematic, small improvements.

How many times a week do you receive and read emails sent to you “just in case”? How many times have you attended a meeting that didn’t concern you at all? It’s a waste of your time, but more importantly, it’s the first symptom of a lack of managerial competence and improperly assigned responsibilities in your company.

In an era of increasing competition and constant change in the market, building teams that not only work together, but achieve spectacular results, has become one of the key elements for the success of any organization. The groundbreaking Project Aristotle study, launched by Google in 2012, proved that the decisive factor in successful collaboration is not just individual talent, but above all a sense of psychological security. This belief that no one will be punished for a mistake enables open communication and creative approaches to problem solving, which is the foundation for creating innovative and crisis-proof teams.

In the world of private equity and acquisitions (M&A), technology companies are like Swiss watches: the highest value is for those that tick on their own – without the need for the owner to wind them up every day. After all, investors pay not for your genius, but for a system that generates revenue while you sleep. How do you build such a mechanism? And why do most IT company owners make the mistake of equating the company’s value with their person?

Read carefully, though… you came across an outdated article. Why outdated? Because it was written in February 2025. And in the last two years, the IT world has changed and will continue to change at an unprecedented pace. Cursor, Windsurf, Lovable, Replit, Softgen, Bolt or the ChatGPT, Claude, Deepseek, Grok models themselves are just some of the tools that are changing the way MVP (software prototype) and fully functional applications are created.